Oct 3rd, 2023 - So, just what is a SERP? Imagine someone doing a search in Google for a word or phrase.  Google will return results for that particular search on a Google search results page. You've seen SERPs many times. Above is an example of a SERP in the Bing.com search engine. The acronym SERP, or sometimes the plural form SERPs, tends to be used in discussions about search engines or search engine optimization.  It might be used in a sentence such as:  "You appeared number 3 in the SERPs." ... [Read More]

Oct 3rd, 2023 - Best Practices For Incorporating AI Into Your Company's Revenue Processes Jeff Pedowitz, President and CEO, The Pedowitz Group . Best-Selling Author. In today's business landscape, if you're not leveraging AI, you could become behind. But it's not just about adopting technology; it's about strategic integration. That's where the real magic happens, particularly in revenue architecture. At my company, we specialize in leveraging AI to drive revenue marketing strategies and offer solutions like ... [Read More]

Oct 3rd, 2023 - You may have had this happen. You visit a site, and then afterwards it seems like you see ads for that site everywhere you go. Coincidence? Stalking? No – it is called retargeting. For businesses, retargeting has become a common practice in the world of advertising over the past few years.  Retargeting ads are designed to get visitors to come back to your site. Consider this: according to Retargeter.com , only 2% of web visitors convert to a sale or other action on the first visit. ... [Read More]

Oct 1st, 2023 - For marketers, doing more with less can be a good thing if done right. In recent years, the integration of artificial intelligence (AI) and automation has ushered in a transformative shift in the workplace across industries. This change is not only redefining job roles and responsibilities but also necessitating the acquisition of new skillsets by employees. Contrary to common thinking in Marketing, AI isn't rendering people obsolete; rather, it can act as a powerful ally, enabling marketers to ... [Read More]

Sep 30th, 2023 - Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it's unlikely you'll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many will talk about your company, products and services, provided you offer the right incentive. This article will help you understand the ins-and-outs of influencer marketing and how it can help your business. What is Influencer Marketing? According to Joe ... [Read More]

Sep 29th, 2023 - B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them. B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?  Here follows a roundup of 15 new ... [Read More]

Sep 29th, 2023 - Introduction to Enterprise SEO Trends and Opportunities As SEO gains significance with changing buying power and dwindling paid marketing funds, companies must remain flexible by harnessing crucial customer insights through all-encompassing SEO approaches. In 2023, there are five primary enterprise SEO trends and opportunities to keep an eye on. These trends and opportunities will not only enhance your online presence but also drive valuable traffic, boost conversions, and increase ROI. ... [Read More]

Sep 29th, 2023 - Five Branding Strategies Startups Can Learn From Established Businesses Zaheer Dodhia, CEO of Logo Design , is an entrepreneur who's launched multiple startups, including ZillionDesigns, PCStore, CashforUsedLaptop These days, small business is big business, and it's especially true in business-to-business markets. It's often said that as much as 20% of startups fail within the first year, so it's worthwhile paying close attention to anything that might make the difference between success for ... [Read More]

Sep 28th, 2023 - Introduction to the 2024 Agency Report on the State of SEO and the In-House SEO Report The recently published 2024 Agency Report on the State of SEO is an in-depth analysis of various disruptive factors impacting the agency sector, while also providing potential solutions and opportunities for growth. Complementing this, the annual In-House SEO Report is a valuable source of relevant proprietary data and competitive advantage for the latter half of 2023 and beyond. These comprehensive reports ... [Read More]

Sep 27th, 2023 - In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as buying group marketing, or BGM, has emerged as a game-changer.  Before we dive into the specifics of buying group marketing, let's set the stage.  The B2B marketing landscape is a realm where relationships matter deeply, and committees rather than individuals often make decisions. According to a recent survey , 94% of B2B organizations sell to groups of three or more individuals. This is ... [Read More]