Jan 9th, 2024 - Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance. Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn't automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Learn how to link your GA4 and ... [Read More]

Jan 8th, 2024 - You're almost there. You have your blog up and running and you're publishing content consistently. You have the copywriting handled. You might have even set up your email list software. These are all essential components of a marketing effort. But it's still missing one thing: Video.  This article will give you 10 fundamental marketing video tips that will help you make videos that persuade your customers to buy. While other forms of content sharing are still important, video has become ... [Read More]

Jan 8th, 2024 - Research shows there's a mismatch of opinions between the CMO and CFO when it comes to investing in B2B brand marketing – but with optimism ahead that CMOs can convince the board to invest a greater share of budget in brand in 2024, what hurdles must they overcome first? It's no secret that CMOs today are having to do more with less, and faster than ever. But the world economy has seen better days – with current economic and inflationary pressures impacting brand marketing spend ... [Read More]

Jan 8th, 2024 - See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. Best of the MarTechBot showcases the  MarTechBot's  responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing ... [Read More]

Jan 8th, 2024 - Introducing GPT Live Introducing Your GPT Live: a state-of-the-art AI-driven platform designed to revolutionize the way we communicate, create, and collaborate. With its impressive capability to understand, process, and generate human-like text through machine learning algorithms, GPT Live promises a future where AI takes center stage in fulfilling our digital and creative needs. Launching Your Model Once you are content with your GPT, proceed to make it public by selecting the "Publish" button ... [Read More]

Jan 8th, 2024 - Mobile devices, such as smartphones and tablets, have become an integral part of people's daily lives. A large portion of internet traffic and online activities now occurs on mobile devices. This shift in consumer behavior makes it essential for businesses to have a strong mobile presence. Mobile marketing allows businesses to reach a broader and more diverse audience. Mobile devices have global penetration, enabling companies to connect with potential customers around the world. Mobile ... [Read More]

Jan 6th, 2024 - Keeping your customers satisfied is the key to growing your business and generating more revenue. When your customers are satisfied, they are likely to bring in more prospects to fuel your sales funnel. However, keeping your customers happy is easier said than done, as even established businesses struggle with this challenge from time to time. The key here is to be customer-focused rather than company-centric, which means putting the needs and wants of your customers before your own. For this, ... [Read More]

Jan 4th, 2024 - Are you a B2B business owner frustrated by the up-and-down rollercoaster of sales leads? Do you find yourself pouring resources into lead generation without seeing any return on investment? Generating quality B2B leads can be a real challenge ; even the best marketers can get tripped up occasionally. But here's the good news...there are proven ways to improve your B2B lead generation strategy and increase your conversions. Having a successful B2B lead generation strategy is key to converting ... [Read More]

Jan 4th, 2024 - In the dynamic world of customer service, every detail matters. It's essential to stay on top of the latest trends and strategies for contact centre optimization. This article will provide seven essential strategies and tools to help you optimize your contact centre operations, including: What's contact centre optimization? Five common challenges for contact centre operations. Seven tools for contact centre optimization. How to optimize your contact centre What is Contact Centre Optimization? ... [Read More]

Jan 3rd, 2024 - Facebook advertising has become a cornerstone of digital marketing for businesses worldwide. Its evolution over the years has transformed it into a powerful tool for reaching diverse audiences. As consumer behaviors and digital landscapes have shifted, so has the Facebook advertising strategy used by businesses, adapting to new trends and technological advancements. The effectiveness of Facebook advertising lies in its ability to target specific demographics, interests and behaviors, making it ... [Read More]